YouTube Job Search and Online Recruitment [INFOGRAPHIC] - Spark Hire

YouTube Job Search and Online Recruitment INFOGRAPHIC - Spark HireYouTube home to flipping cats, daredevil stunts gone wrong and the latest viral sensation. But what you may not realize is that YouTube is also revolutionizing todays job search, and it has the potential to help in your recruitment and hiring efforts.Utilizing YouTube in your online recruitment efforts may be uncharted territory for your business, but understanding how users engage with this medium can help you spread the word about your company and attract top talent. With their attention, you can better show why they need to be a part of your company now.Engage. First, lets look at some figures on YouTube user engagement. According to the infographic below, courtesy ofHireRabbit, YouTube is the largest search engine after Google. On average, the site receives 140 views from every person on earth each year, and each visitor stays on the site for an average of 15 minutes.Not only are videos a better medium for which yo u can engage with job candidates, but they enable those candidates to find you mora easily too. Each month, Google records nearly 185 million job related searches, and job postings with video end up in around 70% of the top 100 results.Recruit. Now that youve engaged with job candidates, its time to recruit them. HireRabbits infographic shows that job postings with videos are viewed 12% more than postings without video and they have an even greater application rate.When it comes to company videos, its important that youre showcasing the correct aspects to effectively recruit top talent. HireRabbit points out that job candidates are most interested in videos that show off company culture, employee experiences and video newsletters that talk about current events and trends in your business.Hire. Conversations with job candidates can even begin on YouTube. After all, it is a social media network, complete with the ability to like, comment and follow videos, brands and companies like yo urs. HireRabbit states that 100 million people like, comment or share a video each week. Furthermore, millions of users subscribe to brands and companies every day.Companies like Google and Northwestern Mutual have created successful YouTube job search channels for online recruitment. Youll find that they research and identify the type of job seekers they want to attract, invest in quality video production and messaging, and include a call to action on their videos.By establishing this relationship with prospective job candidates on YouTube, youre opening doors to attracting, interview and hiring top-notch talent.Would you use YouTube in your job search and candidate hiring process why or why not? Share in our comments now